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In its simplest form, a licence is where a person (called the "Licensor") owns or has rights to something ("the Licensed Property") allows another person (called "the Licensee") to use it in return for some form of payment. The Licensor does not pass any ownership rights to the Licensee – the Licensee is merely getting the rights to use the Licensed Property. A Licence Agreement can be quite simple or very complex. If you buy a franchise, what you are buying is licence to use certain intellectual property which usually consists of the use of a system to conduct your business in certain way (as prescribed in a manual) and a right to use various trademarks and brand names. Where it differs from a Licence is in the obligations of the franchisee which are usually quite extensive and prescriptive.

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“Joy, we cannot thank you enough for your help with our purchase! You have been wonderful to deal with and so proactive (and patient with my numerous emails). We will be visiting NZ in April so will make sure we drop in to thank you in person.” ~ Mia
“John is very easy to talk to, he never makes you feel dumb, and never makes you feel like you are wasting his time for asking questions. He explains everything very clearly, every time. John's support staff are also very efficient and so easy to deal with. No detail is missed when dealing with them. My husband and I are fans of them all :)” ~ Jess
“To Michael Robinson – I wanted to thank you and your colleagues for many years of excellent service to the Bank. You have an outstanding business that has proved to be one of the most reliable and ethical businesses that Collections have dealt with in the almost 9 years I was with the Bank.” ~ Head of Collections
“I can't speak highly enough of Jenny. She got everything done in a timely manner and when my ex-husband threw a spanner in the works at the eleventh hour she got the required documentation to his lawyers and settlement back on track.” ~ Tracey